MARKETING
‘A learned helplessness’: Why are marketers limiting themselves to just 1P?
Marketers are becoming increasingly focused on promotion at the expense of price, product and place. Why is this and what are the consequences?
UK OOH trade body calls on government to ‘turbocharge’ sector
The UK’s trade body for out-of-home advertising Outsmart has launched its ‘Vision for Growth’ campai...
Data: Marketers worried about breaching data privacy laws
Nearly half of UK marketers (45%) have reported that they are worried they might be using customers’...
