Mobility provider Free Now has poached Too Good To Go’s VP of global advertising, media, and digital, Tony Fletcher, appointing him as its new global marketing director.
Fletcher joins the German ride hailing firm after three years at surplus food app Too Good To Go. He will now be tasked with strategically directing Free Now’s central and local marketing teams.
In his new role, Fletcher will additionally be responsible for executing targeted campaigns to connect with the Hamburg-based brand’s audience across the 150 European cities in which it operates.
“Free Now is a wonderful company, with strong cultural values and a fantastic team. I’m incredibly proud to be joining this next exciting stage of our growth throughout Europe. I’ll be working with marketing colleagues from multiple countries to strengthen our core taxi offering and improve our connection with customers in all of our markets,” said Tony Fletcher, global marketing director of Free Now.
“Free Now is renowned for our commitment to working with cities and the taxi industry to help cities thrive. My focus will be on enhancing actions that support the hundreds of thousands of taxi drivers, and helping them to connect with more passengers, with Free Now as their first choice, driving brand love with more value and meaning to customers all over Europe.”
Fletcher brings over 20 years’ worth of experience as an international consumer marketing and brand leader to the position, having worked across 40 global markets and a range of sectors including tech, retail, consumer goods and ecommerce.
From Marketing Beat:
